Ski resort focuses energy on reducing consumption
By Daniel Gross, Newsweek
The balmy weather in Vancouver, which delayed some of the Olympic downhill events, highlights the danger warmer winters pose to ski resorts. The situation isn’t as dire in the higher-elevation resorts of the Rockies, however. But these large businesses—think of the Trapp Family Lodge on steroids—still worry that a warming planet could melt their businesses.
Vail, the home base of gold medalist Lindsey Vonn, where I spent a chunk of a recent week desperately trying to maintain my balance, is the largest single ski area in the United States: 32 lifts, 198 trails, 63 miles of snowmaking pipe, and six on-mountain restaurants. Its parent company, Vail Resorts, which has a $1.3 billion market value, has a lot to lose from climate change, and a lot to gain from cutting energy use. The company spent about $27 million in energy in 2009.