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Vail Resorts buys Bay Area snow-sports website

Published: May 29, 2010  By: admin, In: News,  4 Comments
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By Mark Harden, Denver Business Journal

Vail Resorts Inc. said Friday it has acquired Mountain News Corp. (MNC), which operates the snow-sports website OnTheSnow.com.

In a statement, the Broomfield-based ski-resort operator and real estate company (NYSE: MTN) said it will operate Orinda, Calif.-based MNC as a separate business, and that its editorial content “will be maintained separate and independent from Vail Resorts’ five mountain resorts and lodging and real estate businesses.

Terms were not disclosed.

OnTheSnow.com offers news reports, reviews and other information about ski resorts. Vail Resorts says it is the world’s most visited online snow sports portal.

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Comments

Comments (4)
  1. Careaboutthecommunity says - Posted: May 29, 2010

    Great news for Vail, and therefore Heavenly, but don’t see how this is good news for the skiing/boarding consumer.

  2. Steve says - Posted: May 29, 2010

    Look forward to this news source being totally unbiased and non-preferential.

    Just kidding.

  3. Steven says - Posted: May 29, 2010

    The worlds most visited? Never heard of it!

  4. Parker says - Posted: May 29, 2010

    Vail Corp. (which throws a fit if a local restaurant even has just a banner from a competing ski resort in the establishment), is going to allow editorial content to remain independent? Yeah right!