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Huffington paves the way for Internet news sites


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By Daniel Lyons, Newsweek

If you had to declare a winner among Internet media companies today, the victor easily would be Arianna Huffington. Her site, The Huffington Post, attracted 24.3 million unique visitors last month, five times as much traffic as many new-media rivals, more than The Washington Post and USA Today, and nearly as many as The New York Times. HuffPo’s revenue this year will be about $30 -million—peanuts compared with the old-media dinosaurs, but way better than most digital competitors. And HuffPo has finally started to eke out a profit.

Those numbers, however, don’t fully convey the site’s place in this new-media world. What began five years ago as a spot for Huffington and her lefty celebrity friends to vent about the Bush administration has become one of the most important news sites on the Web, covering politics, sports, entertainment, business—along with plenty of tabloidy stuff to drive clicks, like photos of “Jennifer Aniston’s topless perfume ad.” HuffPo’s mission, Huffington says, is “to provide a platform for a really important national conversation.”

Arianna Huffington

Arianna Huffington

It’s a humid July afternoon in New York—Huffington’s 60th birthday—and she’s sipping San Pellegrino water and nibbling on apple slices in her tiny office on the third floor of a building in New York’s SoHo. Minions rush in and out, bringing chocolates, messages, and a BlackBerry, with her ex-husband, former Republican congressman Michael Huffington, on the line. Arianna has just come from speaking at an advertising conference—she gives more than 100 speeches a year, addressing techies and publishing types, who view her as the patron saint of new media, the queen of bloggers, the one person who’s figured out the future of journalism.

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Comments (1)
  1. doubleblack says - Posted: August 14, 2010

    Let’s try and be honest about this story.
    Way left leaning Newsweek is in no position to judge anything. They were just sold for a dollar plus about 70 million in assumed liabilities.
    When Puffington gives up her fake accent and extremely biased garbage her site spews out then we can revisit her propaganda outlet.

    Remember when she divorced her gay husband Michael, walking away with 50 million or so dollars, after his senatorial loss.

    She is a real piece of work.

    If her site is journalistic then her mentor was Joseph Goebbels. Half truths and lies are the sites specialty.