Robert Frohlich — 1955-2010

Robert “Fro” Frohlich, a prolific skier and writer, died Oct. 26 after a long battle with cancer. He was 55.

Frohlich was born July 9, 1955, in Princeton, N.J.

He graduated from the of University of North Carolina, Chapel Hill, with a degree in Film Communications.

He wrote for Ski, Skiing, Powder, San Francisco Chronicle, Tahoe Quarterly, Reno Gazette-Journal and other publications. He covered the Salt Lake City Olympics in 2002 for the Sacramento Bee. For 10 years he covered professional boxing for Boxing Illustrated.

He moved to Squaw Valley in 1977 as an assistant to the producer for ABC Sports.

In 1994, Frohlich co-founded SnowTribe Productions, a charitable organization that produces multi-audio visual shows and other events benefitting Tahoe area charities.

Frohlich is the author of the books “Mountain Dreamers: Visionaries of Sierra Nevada Skiing,” “Skiing With Style” and “Mountain Journal.”

Survivors include his mother, Billie Burke Rogers, and sister, Margaret Frohlich Pearcy, both of Ottawa, Ontario, Canada, and a ton of friends in Lake Tahoe.

A memorial service will be Nov. 11 at 4pm at the Olympic Valley Lodge in Squaw Valley. In lieu of flowers, donations may be made to the Robert Frohlich Scholarship Fund, c/o Truckee-Tahoe Community Foundation, P.O. Box 366, Truckee, CA 96161.