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Even the wealthy looking for deals on ski lodging


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By Scott Condon, Aspen Times

Even the rich want a bargain on a ski vacation — and they’re getting them at high-end resorts across the West this year.

An increasing supply of four- and five-star hotel rooms and stagnant demand from travelers is forcing properties to drop prices or add value to try to entice guests, according to tourism officials.

Ritz-Carlton at Northstar

Ritz-Carlton at Northstar

Aspen’s premiere property, The Little Nell hotel, isn’t immune to the trend. The five-star hotel owned by the Aspen Skiing Co. is offering free lift tickets and extra nights for customers throughout the ski season, with blackout dates only during Christmas and Presidents Day weekend. High rollers can get two free lift tickets for each full day they are at the hotel, or they can book four nights and get a fifth night free.

The deals are being offered to guests who can afford to stay in a hotel where a standard, town-view room goes for $840 per night in March.

“I think everybody is out there looking for a deal, even those that don’t need a deal,” said John Speers, Little Nell general manager.

The St. Regis Aspen also touts an Aspen ski package that includes two adult lift tickets per day, as well as $50 food and beverage credit, to customers who book at least two nights.

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Comments (2)
  1. HARDtoMAKEaLIVINGinTAHOE says - Posted: November 26, 2010

    The Rich don’t go to Reno Harrah’s anymore either,the buzz in the air is it be a goner after the first of the year.

    Anyone have any odds on this ?

  2. Careaboutthecommunity says - Posted: November 26, 2010

    Reno Harrah’s comes across as really run down, when I’ve visited it in the last year. The Downtown core casinos of Reno seem run down, except maybe Silver Legacy, since it’s the newest. guess they don’t like to put any money in these places, and it just creates a downward spiral, cause then the level of person who is willing to stay there keeps declining.