Concert business on upswing after lackluster 2010
By Steve Jones, USA Today
In the first six months of 2011, total grosses for the top 100 North American tours was $1.12 billion. That’s up $157 million or 16.2% over the same period last year, according to Pollstar, which tracks the live music industry. The total number of tickets sold was 16.7 million, a 5.3 percent increase, but surprisingly, the average ticket price was up 10.2 percent, or $6.25, to a record $67.02.
Through the end of June, U2’s 360 tour was the runaway top moneymaker, raking in $85.8 million and selling 979,000 tickets to 14 North American stadium shows with an average gross of $7.8 million.
Pollstar editor Gary Bongiovanni says artists and promoters have helped the upturn by taking a more conservative approach in terms of venue size, frequency of return to certain markets and number of markets played. He says the higher prices weren’t expected coming off a year with lower grosses and ticket sales. But many of this year’s shows offer audiences good value for their dollars.