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Study: Price of wines to stay flat


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By Dale Kasler, Sacramento Bee

Despite grape shortages in California, consumers can count on another year of wine discounts, according to a UC Davis survey released Monday.

The university’s 10th annual survey of top California wine executives shows an industry slowly emerging from the recession. Weather and financial concerns have created crop shortages, but consumers won’t be quick to surrender the price breaks they’ve enjoyed the past few years.

“The great bulk of people are being driven by deals,” said survey author Robert Smiley, a professor emeritus and director of wine programs at the University of California, Davis. “The discounting is going to end, but it’s not going to end until a year from now.”

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Comments (3)
  1. Clear Water says - Posted: October 10, 2011

    You got cash ,the best wines are cheap!

    ca. people are broke…..remember red mountain ?
    B

  2. the conservation robot says - Posted: October 10, 2011

    I know a few wine enthusiasts who believe that you should never spend more than $20, and still get a great bottle. We feasted on Boeger that summer, got a few reserves. Had a rare night where our restaurant friends came home with some $400 bottles. We spent hundreds on ingredients and hours in prep. Eating and drinking well beyond our means, all cost spread out between 12 of us (we never paid for the fancy wine).
    And life was good. Ginger (morel based) shitake cream sauce on sashimi grade tuna. With some Cake Bread. Slow cooked tritip. clay pot full of veggies. Rombauer. Ending in a mix of all the other fine bottles.
    Living it up on a budget.

  3. Old Long Skiis says - Posted: October 10, 2011

    If this change of tax status changes for measure S, who pays the taxes and where does those tax dollars go?

    Joestirumup, if it’s the song I’m thinking of , it’s from John Prines first album. Which is excellent by the way.

    Clear Water, yes I do remember red mountain. In 1969 or 70 it went for $2.00 a gallon. Later I read where it wasn’t even wine , just some alchohol mixed with grape juice concentrate.

    Old Long Skiis