Property management firm wants LTVA to promote that lodging segment
By Kathryn Reed
An owner of a vacation rental agency in South Lake Tahoe wants the Lake Tahoe Visitors Authority to pursue a promotional program with PBS.
Jim Morris, who owns Lake Tahoe Accommodations, spoke before the LTVA board this month about a campaign that would cost $97,000 for a year.
When LTVA had its ad agency Duncan/Channon look into the idea when it was first brought up a year ago, one reason to not pursue the promotional campaign was not knowing what hour of the day or how many times the information would be presented.
Duncan/Channon reps at this month’s LTVA meeting said they would revisit the idea because there would be hard data to analyze.
Morris said with the amount of money rental properties give to LTVA through transient occupancy tax, his segment of the lodging industry ought to be promoted, too. He requested the PBS “Getting Away Together” campaign be put on a future agenda.
In other action:
• The board will be following the Nevada open meeting law rules from now on. Changes came at the December meeting with how the agenda was written to give more information and to allow public comment after each item.
• Kimberly ***** is on the LTVA board representing the Lake Tahoe South Shore Chamber of Commerce.
Maybe Jim Morris, who owns Lake Tahoe Accommodations can pay for his own advertising, actually many do!
So the City is finally thinking about auditing and monitoring the 1200 plus vacation rentals. The City may have lost tens of millions of dollars because of this conscious neglect over the past 20 or so years. How do you spell corruption and gross stupidity.
You would never run your own business hoping your customers would pay you unless you were trying to destroy it.
It is interesting that the city has lost so much revenue while the politically connected businesses that profit on property rentals have gotten away with not paying their taxes for so long. The same people are involved. Could there be a connection? And, now, they want to hire an agency, from another agency, by another agency, funded partially by another agency, to pay for advertising? How about business paying their taxes without being forced to (it is called business ethics) and business paying for their advertising (this is called free-market enterprise) without any more agencies?