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Douglas County’s push to lure businesses is working


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Douglas County is reaping the benefits of a marketing campaign the Board of Commissioners approved nearly two years ago.

In June 2011, commissioners approved a contract with Northern Nevada Development Authority to support recruitment of energy, science and advanced engineering businesses. The campaign is structured to target Sacramento, Stockton, San Francisco, Modesto, San Jose, Merced, Santa Cruz, Monterey and Oakland.

New businesses added to the region include Franklin Armory specializing in producing local firearms; Cristek Interconnects — an aerospace and defense industry manufacturer; Global Aqua Solutions — a manufacturer of proprietary organic, biodegradable, non-toxic chemicals; and Eastbiz — a mail forwarding and small packaging shipping company.

General Electric has an office in Douglas County. Photo/NNDA

General Electric has an office in Douglas County. Photo/NNDA

Since the contract was approved in 2011 NNDA’s efforts from the campaign have brought 10 companies to Douglas County and three expansions. This translates to 250 jobs, with more jobs pending in the area.

Douglas County staff has also assisted in working with the newly relocated businesses and the public to provide adequate job placement.

“We want to continue to grow the number of jobs and continue to diversify the types of businesses in Douglas County, growing our overall wealth to the community,” said Lisa Granahan, economic vitality manager for Douglas County, said in a statement.

Stockton was the initial test market. The campaign recently dispersed Douglas County specific marketing materials including mailers, email, digital ads and a national press release announcing the launch of the . The campaign includes material specific to Douglas County.

The website helps companies make a case for the transition and has brought national media attention to the county and Nevada as a whole.

— Lake Tahoe News staff report

 

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Comments

Comments (6)
  1. A.B. says - Posted: May 28, 2013

    Amazing what a proactive government can do. I tip my hat to Douglas County!

  2. Steve says - Posted: May 28, 2013

    Not too difficult to target highly taxed, high rent, over-regulated areas of California and lure businesses to more business-friendly and lower taxed Nevada. California’s legislators and bureaucrats who think higher taxes will produce more revenue for the government should not be surprised when they simply pack up and move elsewhere.

  3. 4-mer-usmc says - Posted: May 28, 2013

    Gosh, what a concept: more jobs that pay a living wage instead of more jobs that pay minimum wage, and diversity in the types of businesses so when the economy fluctuates you can better ride out the low times instead of sticking to the tried and true one economic driver of tourism philosophy so when the economy fluctuates your only economic driver gets creamed. Maybe it’s time to really consider moving across the Stateline.

  4. Bob says - Posted: May 29, 2013

    Whatever happened to the gorilla outdoor center scheduled for the airport? We need more low paying jobs in our area!

  5. Justice says - Posted: May 29, 2013

    Everyone that can is leaving Cal as the liberal crash and burn gains momentum with rising taxes and over-regulation and fleeing taxpayers and businesses are closing up and leaving much faster then thought, the obscene tax rates and regulations move in, supported by the liberal polticians and taxpayers move out, there is nothing to stop it anytime soon and the state will continue to implode, Nevada and surrounding states will continue to gain from the exodus.

  6. Rick says - Posted: May 29, 2013

    Justice: Not sure what you are smoking, but simply put, no.

    Nevada has the highest unemployment in the Nation at 9.6%, Nevada represents 0.88% of the National GDP and Nevada ranks 23 in the US on per capita GDP.

    California unemployment is high at 9%, but lower then California, has the highest GDP in the Country representing over 13% of National GDP and ranks 12th on the per capita GDP scale.

    A handfull of relatively small businesses relocating in Douglas County is a big deal for Douglas County as it has a very small business base to start with and the loss of these businesses does not mean a lot for California, which has a massive business infrastructure. Significant companies are not leaving California anytime soon, because that would mean the CEOs and top exec would have to live in Nevada, something they do not find all that appealing.

    Various studies have clearly shown that the increase on top income earners will have virtually no effect on major shifts in the business climate.

    California’s current budget may well have a surplus, Nevada’s outlook is still poor.

    So Justice, sorry Facts are the Enemy of Truth.

    Rick