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U.S. skier visits soar in 2012-13 season


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The National Ski Areas Association announced today that U.S. ski areas tallied an estimated 56.6 million skier and snowboarder visits during the 2012-13 season. The results represent an 11 percent increase over the previous season, and the largest year-over-year gain in 30 years.

Despite a slow start to the winter season in parts of the country, many ski areas experienced a strong Christmas holiday period, and also reported strong visitation during Presidents Day and throughout March, helping to propel the industry back into a more typical visit volumes.

People line up for Vail's gondola that opened this season. Photo/LTN file

People line up for Vail’s gondola that opened this season. Photo/LTN file

In another indication of the widespread rebound this season, 78 percent of reporting ski areas posted increases in visits. The median resort experienced a 10.6 percent gain in visits.

Visits were up in all regions, with the biggest rebounds seen for the Pacific Southwest, up 20.5 percent. Meanwhile the Northeast was up 20.3 percent, and the Southeast was up 17.2 percent. Impressive gains were also recorded in the Midwest, up 11.5 percent, and Pacific Northwest, up 7.5 percent. The Rocky Mountain was up 1.9 percent over the 2011-12 season.

On an overall national basis, visitation was up in every period of the season, with the most substantial increases recorded at the end of the season. Specifically, visits were estimated to be up 2 percent in the early season; up 16 percent during the Christmas and New Year’s holidays; up 7 percent during the January 7 to Feb. 18 period; up 14 percent in the Feb. 19 to March 24 period; and up 25 percent during the March 26 to closing period.

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Comments

Comments (3)
  1. MTT says - Posted: May 1, 2013

    So last year sucked even more than I had thought.

    2012 Numbers
    ” With weather that could be charitably described as “challenging” across many regions of the U.S. this winter, it should come as no surprise that visits to American resorts in 2011-12 dropped by 15 percent, the biggest margin since the winter of 1980-81

    The Yearly average of Skier Visits since the 2002/2003 Season is 57.5 Million.

  2. Steve says - Posted: May 2, 2013

    Announcements like this by the NSAA are like the wealthy bragging that the rich are getting richer. Practically begging for higher taxes.

  3. Dogula says - Posted: May 2, 2013

    Don’t be hatin’ on rich people. They keep most of us employed.