Cooler uses dirt instead of ice
By Jenn Harris, Los Angeles Times
Ice-cold beer is essential to any summer party, but no one volunteers to pick up the ice, then to restock halfway through the party. eCool, a company in Denmark, is attempting to solve the party ice predicament with an ice-less cooler.
The eCool earth cooler is an underground cooler that uses dirt to chill your beer instead of ice. According to the website, you use a garden drill to create a hole in the ground. Or it says that if “you’re a real man” you can dig one yourself.
Once you place the cooler in the ground, you use a lever to lower up to 24 cans of beer into the cooler. You use the same lever to lift the cans out of the cooler when you’re ready to drink.