Ski resorts selling the lifestyle to Chinese market
By Liz Flora, Jing Daily
Top tourism destinations across the globe are vying for the business of China’s booming number of affluent outbound travelers, but one type of luxury world-class destination is still hoping to catch up: the ski resort.
Since the sport requires extensive training and is new to the average Chinese traveler, destinations from Switzerland to Canada are working to take a shortcut to visitor growth numbers by selling the luxury ski lifestyle along with their world-class slopes.
Over the weekend, an inaugural event in Beijing called Ski&Style spotlighted that lifestyle by bringing together top resort representatives from Switzerland, Iceland, France, Canada, and Japan to present their destinations to Chinese VIPs as they sipped Champagne, attended exclusive parties, and viewed a ski style runway show. The aim of the event was to demonstrate that a ski vacation abroad could be worthwhile even for those at the beginner level, which is the case for many of China’s skiers.
“In China, ski has been promoted through the angle of the sport. What we wanted to show is that ski before all was a destination, and is a destination,” says Delphine Lignières, the CEO of event organizer China Rendez-Vous. “It means that somebody who is not skiing should enjoy the winter lifestyle over there. What we wanted to show as well is that actually, après-ski is the best moment of the day. It’s a moment where you mingle with friends; you are enjoying life.”
Do they ski like they drive?
(it’s a JOKE! Don’t come unglued, please.)
I’ve traveled in China. No thanks! The Chinese are parasites.
Dogula,
Yeah, a RACIST joke. True colors flying high today Dog.
Everyone knows women drivers (and skiers) are the worst anyways.
(Don’t come unglued, it’s a JOKE!)
When one quotes pathetic nonsense from http://www.liberty.me that’s a real joke. Once a randoid always a wrongoid.
Perpetuating stupid stereotypes is so chic-fil-***** moron.
Huh. . . the commentor after me made an equally (and not even funny) racist statement, yet both of you jumped on ME only.
You don’t actually care about an ethnic joke, you just have a vendetta.
At least you admit your racism. It’s not funny and not a joke.
Telling an ethnic joke does not make someone a racist.
But your intolerance for anyone who sees things differently from your way does make you unpleasant.