Trend — hotels giving guests free boozes
By Jessica Festa, USA Today
One of my favorite new hotel perks for 2015 is Kimpton Hotels & Restaurants’ new nitecap program, which includes complimentary booze and snack pairings and a nightly wine hour, when vino flows like water. I love that Kimpton is embracing the ultimate pairing of travel and booze, and luckily other hotels are doing the same.
In February, the Sonesta Fort Lauderdale launched a “Daily Delights” schedule providing a different perk each day, such as free Prosecco from 5-6pm on the not-at-all-cheesy-sounding Toasty Tuesdays in the lobby bar, and wine and cheese from 5-6pm in the Bistro Restaurant on Wine Down Wednesdays.
The new boutique Canopy by Hilton brand will also be launching 11 properties within the U.S. and London in 2015-16, with each offering a tasting of local beers and seasonal cocktails for a dose of culture.
It ain’t free. You’re paying for it.
Yep, Dogula. Maybe the booze seems free, but you paid more for the hotel because of the free booze. In the end, nothing is free. Someone, somewhere, has to pay.