Food, beverage firms wake up to water risks
By Sandra Postel, National Geographic
Earlier this month, Starbucks announced that it would stop sourcing and producing its bottled water brand, Ethos Water, in California and shift production from the Golden State to Pennsylvania.
In explaining its decision, the beverage maker cited “the serious drought conditions and necessary water conservation efforts.”
With California in its fourth year of a historic drought, Starbucks has been called out for tapping springs in severely drought-stricken Placer County, which last month declared a water-shortage emergency.
The company faced not only the risk that its water supply might shrink, but that its reputation could be badly tarnished if it did not act.
Starbucks is by no means alone. Drought and water stress are affecting the decisions and bottom lines of a growing number of companies.
In our everyday consumption, we are encouraged not to notice how much water is a part of BAU (business-as-usual – aka ‘revenue-streams’), as Coca-Cola (as but one example) sells 110 Million Cokes/day/globally (old, probably outdated, number), so extend that to coffee, beer, fruit drinks, etc, and you soon will see the scale. . .
Coca-Cola has been working on that dilemma in India for years as their struggle to INCREASE their market-share there, but in good conscience (for a needed change) could not reconcile their ambition with the world’s realities. . .[Please note that India is not just California], so conservation issues will still need a boost in most mindsets. . .