Boutique fitness studios gain in popularity
By Rachel Bachman, Wall Street Journal
Alison Dougherty used to pay $30 a month for a health club membership. She’s much happier now that her fitness expenses average $500 a month.
The 27-year-old New York marketing professional exercises at Title Boxing Club NYC. She spends $139 monthly for unlimited classes and $100 for weekly personal-training sessions. She says even though the boxing studio presents fewer options, the workouts are more fun and effective than her treadmill-and-weights sessions were at the gym.
Specialized fitness studios used to be pricey enclaves for a few fanatics. But the ranks of their fans have surged, and now stand-alone cycling studios, boot camps and ballet barre rooms are transforming the fitness industry.