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Park brothers fire Hard Rock management team


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Hundreds of people turned out for the January opening of Lake Tahoe Hard Rock; since then the crowds have been lackluster. Photo/LTN file

Hundreds turned out for the January opening of Lake Tahoe Hard Rock; since then the crowds have been lackluster. Photo/LTN file

By Kathryn Reed

The Park brothers have fired the management team that was running Lake Tahoe Hard Rock.

Warner Hospitality, which 18 months ago was brought in to operate the remodeled-rebranded Horizon, has been a failure, according to employees. The Parks finally agreed.

No one from Warner, the fired firm based in Las Vegas, returned a call.

Brothers David and Jon Park, who own the Stateline hotel-casino, deferred comment to their PR team, the Bauserman Group based in Reno. However, they were not available.

Two veteran casino executives have taken over the management reins at Lake Tahoe Hard Rock. Rick Stevens is president and COO of the Navegante Group. The company provides managerial and development services to the gaming industry. Founder Larry J. Woolf is well known on the South Shore. In 1984 he took the failing Caesars Tahoe (now MontBleu) and in one year turned it into a profitable property.

Jim Roets most recently worked in Las Vegas in gaming operations and casino marketing, but is said to be “a long time Northern Nevada gaming consultant,” according to a press release.

Together the two will be responsible for getting the Hard Rock onto solid ground after what has been a shaky start from its January opening. Besides disgruntled employees, the property still doesn’t have a working pool and hasn’t settled with the contractor who did the $60 million in renovations. Plus, there is the guest relations piece that needs improving.

The Parks say they intend to be more involved from here on out.

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Comments

Comments (9)
  1. Chief Slowroller says - Posted: October 14, 2015

    now if they get rid of the rest of the Mgt. left over from the Horizon they should be successful.

  2. The Truth says - Posted: October 14, 2015

    It is about time!! Too bad that so many employees and managers had to suffer before this happened!

  3. Parker says - Posted: October 14, 2015

    But it’s still going to be called the Hard Rock?

  4. Liberule says - Posted: October 15, 2015

    What a DISASTER.

  5. My Thoughts says - Posted: October 15, 2015

    So Trolls live under bridges and water runs under bridges and you are a Troll Liberude, that’s why you say you are a Hydrologist? You might try putting a little more thought into your insults next time.
    My Thoughts

  6. Lester says - Posted: October 15, 2015

    Good to see John and David dump these hustlers and get proper management in. Larry Wolfe is a pro.

  7. Sam says - Posted: October 15, 2015

    Maybe now they can afford to pay back all the contractors they still owe money to…

  8. 28 in Tahoe says - Posted: October 15, 2015

    Anything to get this property going. Do it Parks

  9. Bill says - Posted: October 15, 2015

    This is good news! stayed there two weeks ago, air conditioning still didn’t work as it did two years ago, front desk told us turn it off and open the window, night crew working 7th floor was obnoxious and obviously intoxicated or stoned and pretty much having a party, took 20 minutes to get ice. This place looks wonderful but truly, they have not addressed the essentials. We checked out and did get a full refund and went to lakeside inn for the week which was much better.