Plates for Powder offers individuals who purchase Lake Tahoe license plate in California or Nevada two free lift tickets to one of the Tahoe resorts participating in the program.

Plate sales and renewal fees generate proceeds that go directly to the California Tahoe Conservancy and Nevada Division of State Lands to fund hiking and biking trails and watershed restoration projects. The Tahoe Fund, a nonprofit dedicated to raising money for environmental improvement projects that support lake clarity, recreation and stewardship in the Tahoe Basin, is organizing the program on behalf of the public agencies.

The resorts participating in the promotion include Diamond Peak, Heavenly Mountain Resort, Homewood Mountain Resort, Kirkwood Mountain Resort, Mt. Rose Ski Tahoe, Northstar, Royal Gorge Cross Country, Sierra-at-Tahoe, Squaw Valley, Alpine Meadows, Sugar Bowl, Tahoe Cross Country and Tahoe Donner.

Information on how to purchase a plate and redeem free tickets is available online.