Boutique hotel group acquires Park 968 in SLT
San Francisco-based hotel chain Joie de Vivre has taken over Park 968 in South Lake Tahoe.
With the addition of Park 968 and Monterey Tides, Joie de Vivre now operates 22 hotels in California. The boutique hotel chain also has properties in Chicago, Miami, Scottsdale and Washington, D.C., and soon will be in New Orleans and New York City.
Park 968 started as a Days Inn in the 1970s. In 2007, brothers Solomon and David Aflalo along with five silent partners bought the aging hotel for nearly $5 million. It took almost a year to renovate the 58-room hotel. It became the first eco-friendly hotel on the South Shore.
In summer 2016 there will be 164 rooms available because the Park Tahoe Inn, which is next door, is being combined with Park 968 to be one hotel. Those rooms will be completely renovated. A clerk at Park 968 said they will look different, but could not say how.
The décor at 968 Park is modern and rustic at the same time.
A new restaurant will service the combined property. There will also be an expansive outdoor terrace.
— Lake Tahoe News staff report
This is a huge plus for our community!! This company is more than a business, it is a philosophy. SLT scores with this one!!
I agree. This fixing what we have into what we need. To think they did it without the TTD. Congratulations 968
This transaction occurred months ago Joie de Vivre are not the owners of these properties, but rather the hotel management company. though they seem to run great properties. Interesting that the owner of Basecamp Hotel rom this company.
This story has to be a mistake! Because according to all those VHR advocates, no one is willing to invest in hotels in our town anymore. That’s why we have to have VHR’s in So. Lake Tahoe, or tourism will die?
So are you sure it’s the 968 Park in So. Lake Tahoe they’re buying and investing in?
Parker…all those VHR advocates are just scamming SLT for MORE MONEY…the reason hotels cannot survive here is BECAUSE of all the VHR’s.
Robin, I agree with some of what you just said. But this story illustrates how in spite of using our limited residential inventory as mini-motels, the hotel business in town is still profitable. Otherwise people/
businesses wouldn’t be investing in it.
I was being sardonic in my comments. The VHR advocates are just spewing nonsense when they claim VHR’s are a necessary component of our tourist economy. If they were done away with, even more people would stay in hotels, hotels would be even more profitable, and we’d be reading about even more stories like this.