Men’s version of almost everything is cheaper
By Danielle Paquette, Washington Post
Radio Flyer sells a red scooter for boys and a pink scooter for girls. Both feature plastic handlebars, three wheels and a foot brake. Both weigh about five pounds.
The only significant difference is the price, a new report reveals. Target listed one for $24.99 and the other for $49.99.
The scooters’ price gap isn’t an anomaly. The New York City Department of Consumer Affairs compared nearly 800 products with female and male versions — meaning they were practically identical except for the gender-specific packaging — and uncovered a persistent surcharge for one of the sexes. Controlling for quality, items marketed to girls and women cost an average 7 percent more than similar products aimed at boys and men.
When asked about the price differences of other gendered toys — like the Raskullz shark helmet ($14.99) and the Raskullz unicorn helmet ($27.99) or the Playmobil pirate ship ($24.99) and the Playmobil fairy queen ship ($37.99) — the representative pointed to a company statement, declining to elaborate: “Our competitive shop process ensures that we are competitively priced in local markets. A difference in price can be related to production costs or other factors.”