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Season pass war heats up between Vail, Alterra

Published: January 29, 2018  By: admin, In: Featured Articles, Outdoor & Sports,  1 Comment
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By Jason Blevins, Denver Post

Skiers and snowboarders notched yet another victory Monday as Telluride ski area joined the Epic Pass for the 2018-19 season, the first limited-access partner to take up with Vail Resorts as it squares off with Alterra Mountain Co. in a season-pass brawl.

Last week, Denver-based Alterra announced its Ikon Pass, an alliance of 23 owned and partner resorts that would vie to unseat the decade-old Epic Pass’ 750,000 annual sales.

The two passes could soon account for up to a third of all North American skier visits, and the winners in the snowy skirmish will be skiers.

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  1. Irish Wahini says - Posted: January 30, 2018

    VAIL Resorts needs to offer a season pass for non-skiers/boarders who live locally and no longer ski, but who would like to hook up with family and friends for lunch or a view via the Gondola/Tram during the year. It would increase $$ for sales, including food & beverage, and be a nice offering to family members. Please pass on to VAIL.