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Then and now: From ranches to suburbia


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In October 2014, Then & Now highlighted Jack Van Sickle’s Crescent V Ranch near Stateline. Since then, I’ve come across remarkable photos of how fast areas like that can change.

This aerial photo of the Stateline area was taken in 1940. Photo/U.S. Geological Survey

An aerial view of South Lake Tahoe in 1940. Photo/U.S. Geological Survey

As early as 1940, the T-bone meeting of today’s Park Avenue at Highway 50 existed (just below center in the photo), as did the Pioneer Trail off-shoot seen to the right. The large blank area above Highway 50 was Jack Van Sickle’s Crescent V Ranch.

Development in South Lake Tahoe in the 1950s started changing the look of the area. Photo/Lake Tahoe Historical Society

Development in South Lake Tahoe in the 1950s started changing the look of the area. Photo/Lake Tahoe Historical Society

Ten years later, that junction shows the historic Cecil’s Market facing what is now Tahoe Tom’s gas station, the round-roof quonset hut Lakeside Theatre to the right, as well as the original Tahoe Drive-In Theatre seen in snow on Van Sickle’s spread. Its entrance driveway became more of Park Avenue in the Crescent V Shopping Center.

The Park Avenue area of South Lake Tahoe in 2015. Photo/Google Earth

The Park Avenue area of South Lake Tahoe in 2015. Photo/Google Earth

Today, Park Avenue above Highway 50 is renamed Heavenly Village Way and the Crescent V Center named after Jack Van Sickle’s ranch in 1962 now is named the Village Center.

Near Covina in 1940. Photo/Ed Crook collection

Near Covina in 1940. Photo/Ed Crook collection

Near Covina in 1959. Photo/Ed Crook collection

Near Covina in 1959. Photo/Ed Crook collection

For comparison, see how quickly development occurred in Southern California within only 19 years — 1940-1959 — near Covina.

— Bill Kingman

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Comments (4)
  1. Dogula says - Posted: July 12, 2015

    No mention of the illegal taking of Van Sickle’s Crescent V Shopping center via eminent domain, to give to another private owner for improvements and more revenue to the city? A fine ‘thank you’ after Van Sickle had already given so much land for a park.

  2. Atomic says - Posted: July 12, 2015

    Pretty clear that the shopping center was built on top of a meadow. In normal snow years there’s always water percolating up through the asphalt right behind Raleys. Ownership claimed it was a broken pipe year after year! Thanks to the Van Sickle family for the donated land.

  3. old long skiis says - Posted: July 12, 2015

    Bill Kingman,Excellent photos! A freind of mine, Mike Ryan, and myself would walk up up behind Raleys on the hillside looking to catch blue belly lizards. Good times!
    I remember the quonset hut theater and the old Cecils Market.Thanks for the history lesson. OLS

  4. Garry Bowen says - Posted: July 13, 2015

    The Quonset Hut was, of course, the 1st indoor theater (and with the correct placement of the original drive-in theater (not the one accessed on Herbert to Glenwood), but it needs yo be noted that Judge Rudy (& Jeannie) Buchanan also took the movie reels down Park Avenue to the marina and took them by boat to their other theater in Meeks Bay – by boat, given access across the Lake.. .

    Also, what is known as Mo’s (Knight’s Inn, Motel 8. Ramada Inn [in the ’60’s, when standards were in place]) is actually another watershed (like that redone at Wildwood & behind McDonald’s) but the original motel site was created form land-fill from the direction of Lake Tahoe Blvd/North Upper Truckee Road by contractors building houses out there.

    Tahoe Beach & Ski was a meadow that one could see across while having lunch at the coffee shop in the Ramada Inn. . .