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High-end resorts lure corporate clients with more than free breakfast


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By Nadja Brandt, Bloomberg News

Spa resorts such as Vermont’s Stowe Mountain Lodge and the Broadmoor in Colorado are using wall climbing, carpentry classes and yoga to lure corporate clients accustomed to little more than free breakfast as a hotel perk.

Stowe Mountain has boosted its corporate group bookings with such programs as the “Naked Table Project,” in which participants learn to build furniture from scratch. At the Miraval Arizona Resort & Spa in Tucson, guests can use meeting breaks to walk a tightrope or jump from a 25-foot pole, an activity known as the “Quantum Leap.”

Luxury hotels, hurt more than their cheaper competitors by last year’s U.S. recession, are working to reverse a drop in demand from business travelers. Spa resorts, upscale properties with a focus on health treatments and other recreational activities, are among those that have had the toughest time booking corporations, which became thriftier during the slump.

“These have been challenging times, but during these last two years, our programs have helped to attract corporate groups,” said Morgan Fukumoto, a spokeswoman for Stowe Mountain in Stowe, Vt. “They look for more team-building activities and to get a great value for their money.”

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Comments (2)
  1. Bob says - Posted: November 14, 2010

    I just got back from Laughlin, NV visiting family. The casinos were packed. Why? How? Room rates of $20-$30 mid-week. Add $20 for a Friday or Saturday night. They will come if the price is right. Just make it up on the back end – gambling.

  2. HARDTOMAKEALIVINGINTAHOE says - Posted: November 17, 2010

    This is Tahoe, thay don’t do that kind thing here,rather clean one room for 200.00 than 10 rooms for 20.00.