Vail Resorts spending big bucks to reassure skiers there is snow
By Denver Business Journal
On the heels of a Colorado Tourism Office advertisement in the New York Times seeking to lure skiers to the state, Vail Resorts — operator of four Colorado and two Lake Tahoe ski mountains — ran its own full-page ad Tuesday in the Wall Street Journal.
Both ads aim to reassure skiers that, despite skimpy snow earlier in the season, Colorado and California’s slopes now are blanketed — and the Vail Resorts ad even gives snow depth figures.
“The world’s greatest playground is now open,” the ad says. “Come ski fresh powder in Vail’s legendary back bowls.”
Vail Resorts also operates Colorado’s Breckenridge, Beaver Creek and Keystone as well as Northstar and Heavenly at Lake Tahoe, which straddles the California-Nevada line.
“We’ve been blessed with a series of powerful storms at our resorts in Colorado and Lake Tahoe that have resulted in large snow totals and allowed us to open more terrain and to provide an even better experience,” Kirsten Lynch, chief marketing officer of Broomfield-based Vail Resorts, said in an email.
the cost of the add represents about 500 daily lift tickets – not so sure this qualifies as big bucks for Vail Inc.
$50,000 would buy a heck of a lot of local ads for a year.
Who cares Spring almost here!
Daylight saving just around the corner, spring break in Mexico better place to go spend your money.
Vail sucks this year and the major holidays are long gone,Should invested your money In Apple, you be a dancing all the way to Party-ville WITH A HARDBODY LADY,HER FRIENDS AT A SPA RESORT.
Bull,at least for Tahoe. There has been one storm this last weekend. It is now a few feet on top of dirt and rocks,at least in the trees and backcountry gates which is the only reason to go to heavenly.