Tourism forum to focus on international and young travelers
Because tourism is a constantly evolving industry each year, the Lake Tahoe South Shore Chamber of Commerce and Lake Tahoe Visitors Authority strive to keep the business community up to date on developing trends by hosting an tourism forum.
This year’s forum is April 18 from 3:30-6pm in the Cabaret Theater at Harveys in Stateline.
Building off last year’s presentations on local demographics, the 2013 Trends in Tourism Forum will cover the international guest along with service philosophies and what these culturally sophisticated visitors expect and demand.
The forum guest speakers are Caroline Beteta, president-CEO of Visit California and board chairwoman of Brand USA, who will speak to international expectations. Beteta is responsible for implementing Visit California’s $50 million marketing plan.
The second guest speaker, Denise Pirrotti-Hummel, will be building on Beteta’s presentation to heighten the awareness of the changing visitor – one who is younger, as well as one who is more diverse ethnically and culturally.
After the forum, guests will have the opportunity to mix and mingle at the Cabo Wabo Cantina inside Harveys. The Business After Hours Mixer will take place from 6-8:30pm and will feature appetizers, drinks, raffle prizes and relationship building opportunities.
Tickets to the forum are $15 for members and $25 for prospective members and include entrance to the BAHM. Reserve a space in advance online, or email Emily@tahoechamber.org, or call Emily Abernathy at (775) 588.1728, ext. 303.
Sad direction for South Lake Tahoe. This approach will continue the downward spiral. This is more of the same centralized, progressive, government controlled marketing that got you where you are.
If SL Tahoe wants to rebuild you need to stop following this direction and these progressives. You should focus on family travel and Americans.
I know ‘Americans’ that’s a dirty word. Whatever ….
It will get worse.
Digital Content, We have 4 million+ Americans that live within a 5 hours drive, we market to them on a regular basis, and they don’t seem to be filling our rooms, yet you see it as a bad thing to try and broaden our market appeal? Huh.
biggerpicture,
You are right they don’t fill the rooms, where do they go?
It seems to me that the question that you should ask is WHY? Then you would be looking for the cause instead of treating the symptom.
If you continue to do as you have always done you will continue to get what you have always gotten… Very simple concept.
South Lake Tahoe has a horrific reputation. “Oakland ghetto with a view” is the description that I have heard over and over. It is well earned.
There is never a justification for doing the wrong thing and creating the caustic drug thug and anti family culture you have in Tahoe is the wrong thing as far as I am concerned.
Just to add to Digital Content’s last comment:
Exactly right! And if it’s young people and international travelers that you want the last thing to do is continue along the path chosen. Young people and international travelers are attracted by the beauty of the site and by (what’s left of) its WILDLIFE and WILDERNESS environment – NOT by second rate casinos and second rate restaurants. Apparently – and unfortunately – our city council is mostly composed of people over 60 with a 20th century neoconservative mindset.
I concur with Madmamie, I am exactly right! Thanks Mamamie for noticing.
To be clear I am no neo conservative either… I have always been conservative.
I think you young neo socialists are fools destroying the country.
There, I feel good!
OH BTW any punk that thinks old people are a problem… TO D*** BAD you arrogant FOOLS.