Private grocery labels promoted for deal hunters
By Matthew Boyle, Bloomberg Businessweek Like many U.S. grocery chains, Safeway wanted to improve its private-label offerings during the economic slump, when consumers were eager for brands that offered better value. So three years ago it poached veteran marketer Diane Dietz from Procter & Gamble and named her chief marketing officer. Since joining Safeway, Dietz […]
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